Meet the Founder

Linda Helistö is a Finnish-born creative pathfinder who loves good business and stories that have the power to shift how we see the world.

Linda’s background is in IT startups, leading sales both in Europe and Canada. She has brought new software and services to the market, building sales and marketing processes from scratch.

Linda has also led project development projects for clients such as Microsoft and scaled business to new markets. Together with her team, she increased the company revenue over 4000% on the company’s second year of business.

She has worked on social media campaigns for companies like L’Oréal and HBO Max, handled social media marketing for medical clinics like Mehiläinen, and launched several neuroscience-based services with professionals

With Balthén, Linda combines her love for storytelling, art and business that truly moves the needle.

Linda holds a Bachelor's Degree in Sociology and a Master's Degree in Economics. She has studied the somatic effects of chronic stress under experts like Dr. Peter Levine, PhD, a Medical Biophysicist, Psychotherapist, and former NASA Stress Consultant.

Linda’s journey to body-mind science has turned her into a firm advocate of body-based tools to manage stress and work with challenging emotions. She trains organizations on how to work with challenging emotions in business—and use them as opportunities for growth and more joy.

Linda's motto, "Pushing is so Passé—Ease is the New Hustle," reflects her belief in the science of business ease. She believes that the best results are not achieved through more pushing but by understanding how to tap into one's full potential in business (and life).

Linda lives in Vancouver with her husband, two kids and Australian Kelpie Wäinö.