Sirly Ylläsjärvi, a Celebrity Chef from Arctic Lapland, Finland, collaborated with Robert Paulig Roastery to create a camping coffee for those of us who want to pause and have a coffee moment out in the wilderness.

Preparing coffee in a pot and drinking it from a wooden kuksa is a Finnish tradition practised by hunters, campers and hikers. Sitting down by the fire and preparing your cup of coffee is a moment to pause and be with the nature surrounding you.

Now, it was time to bring this Finnish practice and experience to the North American market.

FinnGoods is on a mission to share the Nordic way of living throughout North America. They are an online store that represents Finnish and Swedish brands, having a platform that reaches people from Alaska and the Northwest Territories down to Mississippi.

Together with FinnGoods and Chef Sirly Ylläsjärvi, we brought the Chef Sirly camping coffee to the North American market. And a Finnish way of having your cup of joe, even in the wild.